ION Media Networks, Inc.

  • Audience Research and Insights (Content), Director

    Job Locations US-NY-New York
    Posted Date 5 months ago(5/1/2019 4:52 PM)
    Job ID
    2019-1133
    # of Openings
    1
    Category
    Content
  • Overview

    We are looking for an Audience Research and Insights Director who will be hands-on and responsible for the supervision and direction of the team with specific emphasis on improving viewership and monetization of content. The Audience Research and Insights Director will be joining a team that is a research and analytics team focused on measuring the audience on ION’s Television networks. The ideal candidate is an expert in TV audience measurement, program research techniques and inferential statistics to recognize, design and implement projects that provide answers to questions focused on Content and Scheduling effectiveness. Ideal candidates are strategic thinkers, hands-on with audience data, and possess an extensive understanding of TV research and ratings, audience measurement and analytics.

    Responsibilities

    • Manage all audience data, reporting, presentations and highlights with an intuition for providing Executive Management with strategic and actionable insights.
    • Apply proficiency in quantitative analysis, data mining, and the presentation of data to measure and communicate ION’s audience delivery.
    • Proactively create custom and in-depth analysis and research focused to show value, insights, or missed opportunities.
    • Create data sets, dashboards and customized tools to empower operational and exploratory analysis and automate reporting and processes.
    • Leverage knowledge of linear TV and digital audience measurement to initiate strategies that maximize ratings, appeal to existing audience and attract new viewers.
    • Transform and bring a new perspective to traditional reporting to keep pace with the ever-changing media landscape.
    • Mentor, manage, and train a small team of analysts.

    Qualifications

    • Bachelor's Degree or an advanced degree in a quantitative discipline.
    • 7+ years of experience in television programming research with previous experience in Media or Advertising.
    • In-depth knowledge of Nielsen systems and understanding of ratings and viewing statistics is a must.
    • Advanced Microsoft Excel experience with the ability to navigate large data sets is a must.
    • Competency with Tableau, PowerBI and reporting tools (VBA, Macros, Pivot Tables, etc.) preferred. 
    • Extremely organized and able to work proactively to manage all assigned projects.
    • Demonstrates a systematic approach towards collecting data from various sources.
    • Strong analytical, mathematical, problem-solving and time-management skills.
    • Diligent, diplomatic, positive, go-getter attitude.

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