ION Media Networks, Inc.

  • Account Executive, Direct Response

    Job Locations US-NY-New York
    Posted Date 3 months ago(12/13/2019 12:26 PM)
    Job ID
    2019-1244
    # of Openings
    3
    Category
    Sales
  • Overview

    The Account Executive, Direct Response is responsible for selling direct response air time for ION Television, and achieving quarterly and annual revenue goals.

    Responsibilities

    • Increase rates, activity, and share of business of assigned agency list to achieve and exceed quarterly and annual revenue goals
    • Establish and maintain strong relations with all short-form agencies, direct accounts and clients
    • Manage agency and client needs by managing inventory and schedules and assuring agency media needs and client marketing objectives are met
    • Develop new business, and grow existing business at agency and client direct level
    • Develop and execute quarterly and annual business plans related to account growth and development to achieve revenue goals
    • Communicate and position ION Television assets, audience and distribution growth, and program acquisitions to all clients on a regular basis
    • Maintain a thorough and extensive market knowledge including direct response category and industry trends, and competitive capabilities and distribution-reach trends
    • Collaborate with Inventory Management team to manage and maximize inventory optimization
    • Work with Pricing & Inventory Analytics Manager to create and review weekly metric reports on account and revenue trends  

    Qualifications

    • Minimum of 5 years of direct response experience
    • Excellent oral presentation, oral and written communication skills
    • Computer knowledge of Microsoft Office, Excel, Word and Powerpoint
    • Detail oriented and meets deadlines on a regular basis
    • Consistent achievement of established goals

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